STP Network

A home for long-term power building across the progressive movement

Top Issues of Working People: Shared Experiment #1

April 1, 2018 – April 30, 2018

How might we...

  • How might we sustain JwJ given shifts in the 21st Century Labor Movement?
    • How might we align and build the internal staff team to maximize JWJs success in building individual membership?
    • How Might We align our strategies with the issues working people really care about?
    • How Might We engage strategic partners outside of our national staff to maximize JWJs success in building individual membership?
    • How Might We launch the membership lab in a way that energizes team members to start practicing with small imperfect experiments?
    • How might we support small all volunteer coalitions to raise money and collect dues from individuals?
    • How might we test the appetite for building a JwJ club or affiliate of individual members in West Virginia?

Hypothesis

1: Many people hold idea that if one thing goes wrong, their economic security falls apart.

2: Many people think that if something goes wrong, it is their own fault rather than the system’s fault.

Design

Each of us will have 1-on-1s with one person that we know to assess not only their values but what they are concerned about.

Metrics

Goals:

Clarity around how non-activist people/organic leaders frame their top concerns in their own words

 

Measures:

  • Number of times specific issue frames came up

Failure would be indicated by a complete lack of clarity around how people frame the issues they care about. (Fairly low threshold.)

Learnings

Decisions

Questions

Updates

Hashtag #
Accountable Membership Lab Team at JwJ
Team Membership Lab Team at JwJ
Documents Design + Log
Modified September 28, 2018
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